Summer 2012 Session 2 Course Offerings

The College reserves the right to change course offerings and scheduling.

BUS 135 Introduction to Business Systems
Professor Cordon

The course introduces the business system in its economic and social environment. A conceptual approach relating business and its legal forms to society as a whole. It includes scope, function, organization of business, fundamental concepts, principles, decision making and multi-national business. The course offers a survey of functional areas of organization, accounting, production, human resource, marketing and finance.

BUS 136 Marketing in a Global Context
Professor To be Announced (TBA)

This course is an introduction to the tools and concepts used in the marketing process for consumer and industrial products as well as for services. The focus is on the basic marketing concepts (product, place, price, promotion) as they relate to the field of global marketing. Emphasis is placed on the increasingly important role of interdisciplinary tools to analyze economic, cultural and structural differences across international markets. Specific consideration is given to the development of integrated marketing programs for a complex, global environment.

BUS 285 Integrated Marketing Communications
Professor Krishna Reddy

This course introduces students to an integrated approach to communications in both consumer and industrial markets. The course explores the application of market analyses to the planning, development and evaluation of integrated marketing communication strategies in complex global environments. The use of advertising, public relations, sales promotions, interactive/internet marketing, personal selling, direct marketing and other techniques in communications programs will be analyzed.

BUS 353 International Management
Professor Cordon

An analysis of international and multinational business management practices; principles of management in the international environment and an exploration of the primary ways international management practices differ across cultures. Emphasis on interdependence issues and the impact of culture on management behavior, because doing business in another country requires managers to understand something about the nature and culture of the country, this course draws upon concepts from the field of business, and the areas of anthropology, sociology, geography, political science, and history.

BUS 374 Special Topics: Corporate Branding
Professor To be Announced (TBA)

Students are introduced to issues in the branding of goods and services in this course. Topics include signaling theory, customer-based brand equity, brand development strategies (including sponsorship), and brand image/ brand personality. The course focuses on how consumers use brands in the consumption decision, how companies track and measure marketplace changes in brand image, and the role of branding when developing a corporate culture.

CLCS 295 Such a Long Way Home:Narratives of Travel and Homecoming
Professor Lewis

This course will explore narratives of homecoming, focusing on literary and cinematic representations of leaving behind the place we call home, and then returning to it. What is this ineffable thing we call home? Is it a place, a feeling, a specific people, some lost sense of selfhood or belonging? To what extent can we leave national, familial or ethnic identity behind as we fashion ourselves as individuals abroad, and can we escape the confines of the identities that others create for us based on where we are from or where we have been? How do community and place both restrict and enable us in our journey towards fashioning a self? We will examine international novels and films that negotiate such notions of identity, diaspora, origins, displacement, and return, also discussing how the authors choose to relate to their own homelands and to portray various "others." The class will include close-readings of works by authors such as Albert Camus, Jamaica Kincaid, Tayeb Salih, V.S. Naipaul, Marjan Satrapi, and W.G. Sebald, in addition to a selection of international films.

COM 370 Special Topics in Communication and Media Studies: Public Communication Campaigns
Professor Krishna Reddy

This course will examine how mass media campaigns are planned and executed to stimulate social change via influences on attitudes, behavior, and formation of opinions. The specific focus will be on using entertainment-education mass communication strategy to promote pro-social behaviors in the developing world. The entertainment-education strategy is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. The course objectives will be achieved by reviewing the history of entertainment-education public communication campaigns, selected case studies of campaigns, the theoretical foundation for the design and implementation of campaigns, and campaign evaluation strategies. We will examine the practice of several communication theories, which include but are not limited to, persuasion theories, social learning theory, compliance techniques, and information processing theories. Campaign topics will be related to a variety of issues related to health, education, politics, etc., in the developing world. By the end of the course, students will be able to evaluate and design effective public communication campaigns using the entertainment-education strategy.

ECN 101 Principles of Microeconomics
Professor Stack

This is an entry-level course in economics, covering fundamentals of microeconomics and aimed at students who choose it as an elective or plan to continue their studies in economics. Together with ECN 100, it provides the necessary prerequisites for any other upper-level course in economics. It is a program requirement for the majors in International Banking and Finance, International Economics, International Management, International Relations, and Environmental Science. It is also a prerequisite for Economics as a combined major as well as a minor. This course helps students develop basic analytical skills in economics and microeconomics. It provides students with a basic understanding of the market system in advanced capitalist economies. It examines the logic of constrained choice with a focus on the economic behavior of individuals and organizations. After a theoretical analysis of the determinants and the interaction of supply and demand under competitive conditions, alterna- tive market structures will be investigated, including monopolistic and oli- gopolistic forms. The course examines the conditions under which markets allocate resources efficiently and identifies causes of market failure and the appropriate government response. The introduction to the role of government includes its taxing and expenditure activities as well as regulatory policies.

HIS 296 The City in World History: Citizenship, Sustainability, and Cosmopolitanism
Professor Sawyer

10% of the world's population lived in cities in 1900 50% of the world's population lives in cities today 75% is an estimate of the population that will be living in cities in 2050 We have reached a critical moment in the evolution of cities. From the first cities of Ur and Jericho to contemporary Shanghai and the shadow cities of the 21st century, this radical shift in the way humans inhabit the planet marks a watershed moment in the history of the world and our species. As the majority of human beings are now living in cities, the major issues that we confront today have become increasingly urban problems. Therefore, this course offers a historical perspective on these urgent issues through an interdisciplinary study of city development from the ancient world to present. The course is organized thematically to respond to three fundamental questions raised by our urban condition: citizenship, sustainability, and cosmopolitanism. Students will explore these essential themes of global and urban history by reading the texts of those who have crafted the evolution of the built environment from its origins to today.

ITA 101 Introductory Italian, Pt II
Professor Bottacchi

The beginning courses stress the understanding and speaking of the lan- guage. As students progress through elementary conversation, more gram- mar study is introduced and reading and composition skills are developed.

ITA 201 Intermediate Italian, Pt II
Professor Moscatelli

For students with one year of language study. The sequence presents short readings inviting conversation and a review and expansion of written command of basic grammatical structures. Communicative and meaningful use of the language is stressed.

LIT 297 Imagined Identitites: Race, Identity, and Citizenship in US Literature
Professor Quinones

Benedict Anderson, in his classic 1983 text, Imagined Communities defines the nation as an "imagined political community that is imagined as both inherently limited and sovereign" (7). This course takes Anderson's premise and sees how U.S. authors, in particular, American ethnic authors, imagine the boundaries and possible participation in a sense of American national identity while confronting issues of race, class, gender and sexuality. Not surprising, then, many of these texts have as their focus exile since it is often when one is away from home, that one can see home the most clearly. These texts point to how a national identity is constructed in dialogue and sometimes a contested negotiation, with other regions, countries and ideas of community.

POL 101 Introduction to International Relations
Professor Schlein

This lecture course is designed to equip students with the basic analytic tools necessary for the understanding of international relations. After a brief introductory discussion of the traditionalist and behaviorist approaches to the study of international relations, the course concentrates on the analysis of fundamental concepts, such as national power, foreign policy, deterrence, international organizations, international law, change, and conflict.

POL 102 Introduction to Political Philosophy
Professor Schlein

A lecture-seminar course designed to familiarize students with the major currents of political thought from Plato to the present. The reading of primary sources provides the basis for in-depth class discussion of the ideas of major political philosophers and how they relate to the historical, political, economic and social developments of their times.

POL 261 International Relations of the Far East: China, Japan, and South Korea
Professor Mottale

The aim of this course is to introduce and analyze the international relations of the Far East: China, Japan, and the Koreas. Students will be introduced to the domestic and external policies of these major states that have seen their evolution first with Japan and later China and South Korea from pre-modern societies to dynamic national entities that are now influencing international relations and the economic configuration of the world at large. Students will examine the sources of conflict and cooperation ranging from outright war to the economic integration, especially of China, in the international economic system.

REL 296 Religion, Law and Culture
Professor Gunn

The interrelationship and conflicts among religion, culture, and law underlie many of the most complex political and social issues in the world today. Although there have been many inquiries into the relationship between religion and law as well as between religion and culture, there have been fewer attempts to examine the relationship among religion, culture, and law. After considering these three elements from a broad perspective, their interrelationship will be examined by looking at three case studies: France, the United States, and Morocco. Each country exemplifies a different set of potential contradictions. Through our examination of these three cases we may achieve a deeper understanding of some of the world's most intractable conflicts.

SCI 120 Chemistry and the Environment
Professor Bullock

This course introduces students to the science of chemistry through the context of environmental issues such as global climate change, ozone depletion, air pollution, water quality and alternative energy. Chemical concepts covered include stoichiometry, the mole concept, the behavior of gases, liquids and solids, acids and bases, thermochemistry, electronic structure of atoms, chemical bonding, and some basic organic chemistry. This course will include occasional lab sessions.

SCI 297 Global Conservation Biology
Professor Kleier

Faculty Fellows Program courses are offered in the Summer sessions. Specific course offerings vary from year to year.

STA 106 Intro to Printmaking
Professor Zdanski

This experimental, introductory course will explore the creative possibilities of media that have often been considered largely mechanical and reproductive processes. Comments on the history of printing will be integrated in lessons on relief and intaglio printing processes (monoprints, linoleum cuts, wood block prints, embossing, drypoint). Visits to museums, exhibits or ateliers may be organized if possible. The course carries a fee of 100 CHF or USD 100 for art supplies.

STA 206 Intermediate Printmaking
Professor Zdanski

Intermediate course aimed at further developing the basic printing skills learned in STA 106. More techniques of printmaking may be explored (for example, silkscreen or collagraph). The course carries a fee of 100 CHF or USD 100 for art supplies.

STA 209 The Video Essay: from Conception to Projection
Professor Ferrari

This course takes place in the MAC lab and is a hands-on course designed to explore key aspects of an exciting contemporary film genre known as The Video Essay: a branch of experimental cinema which stems from the contributions of avant-garde filmmakers such as Man Ray, Jean-Luc Godard, Nam June Paik, and Bill Viola. Video Art, like its celluloid counterpart in experimental film, emphasizes the artistic potential of the film medium, as opposed to cinema's more common function as an object of consumption for entertainment value. As the etymology of the name implies, the video essay is an expression of how and what we see when we try to make visual sense of the world. How do students perceive their relationship to the environment? How can that relationship be translated into a visual vocabulary? How can this vocabulary be refined through the craft of editing? Ultimately, how can the environment itself participate in facilitating the students' creative expression? The key aspects of videomaking to be studied in this course have been divided into four learning modules. Each module corresponds to one week in the four-week summer program, each week being dedicated to one of the questions noted above. These learning modules are: 1) Conceptualizing the Image; 2) Capturing the Image; 3) Contextualizing the Image; and 4) Projecting the Image. Students will be evaluated on a portfolio comprised of four completed video essays, with accompanying statements of artistic intent, and one conclusive paper which will be presented orally to the class. The paper will make reference to the theoretical and critical readings assigned throughout the summer session.

STA 295 Visual Culture and Global Arts Research: Photography
Professor Clovis

Students will investigate the power of the image. This course considers the analysis of visual cultures in anthropological and sociological approaches to global art worlds. A study of visual culture and global arts research allows students to study art, namely photography, and interact with other students work as a viewer using notes as a research method of narrative. In particular, students will learn strategies of visual arts research using their own work and the works of others. Students will learn research protocols for the arts through narrative storytelling.

STA 306 Advanced Printmaking
Professor Zdanski

A higher course aimed at further developing the basic printing skills learned in STA 206. Emphasis will be placed on developing individual projects, and more techniques of printmaking may be explored (for example, silkscreen or collagraph). The course carries a fee of 100 CHF or USD 100 for art supplies.